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PET 487 E PETROLEUM FUELS MARKET AND
SEGMENTATION
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Course Title :
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Petroleum Fuels Market and Segmentation
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Course Title In Turkish :
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Petrol Ürünleri Pazarı ve Bölümlenmesi
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Department :
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Petroleum and Natural Gas Engineering
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| Course Code :
Pet 487E |
Course Hours : 3+0
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Course Credits : 3 |
| Course Type : Elective |
Semester : 7 or 8 |
Prerequisites (If Any) :
None |
| Course Language :
English |
Instructor : Assoc.
Prof. Dr. Hamit Topuz |
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COURSE DESCRIPTION
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There is a saying in professional life;
"Know your customer, know your market". The
course provides the students with basic and applied knowledge
in petroleum fuels market and segmentation. Basic information
and approaches are introduced.
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OBJECTIVE OF THE COURSE
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The objective of the course is to give
an insight to the prospect-senior-engineers about the
requirements in energy and fuels market, as well as about
meeting the demands of products and services. Improving
students' qualification in knowing the rules for market
handling prepares them for a competitive energy and fuels
market. This course also aims to furnish students with
the ability of the solving complex and confusing market
segmentation, through step-by-step guidence.
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CONTENT
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Summary of petroleum fuel market. Definition
and background for market and market segmentation. Rules
and advantages of segmentation. The segmentation process.
Market mapping. Construction of a particular market map.
Definition of buyers and customers. What, where, when
and how. Why is it bought? Size and number of market segments.
Portfolio analysis, segment attractiveness. Portfolio
matrix and company competitiveness. Setting up the marketing
objectives.
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